Musubi

Musubi offers delicious onigiri, ultra-fresh and ultra-tasty Japanese rice sandwiches wrapped in nori seaweed, iced matchas and Japanese sweets, including mochi skewers. Easy to transport, onigiri is considered a particularly healthy and balanced snack, as it contains no fat. It's ideal for a quick, tasty and affordable meal. The use of raw local food is sure to make it a favourite at the market! For musubi? The word Musubi (結び) is usually translated as ‘tying together’ or ‘connection’. So it represents the connection between customers, products and emotions. Onigiri are also called omusubi.

But what exactly is an onigiri? The term ‘onigiri’ comes from the word ‘nigiru’, which means ‘to grasp, to shake in the hand’. If you're not already familiar with this Japanese speciality, it consists of rice balls in the shape of a round or triangle. These balls are often filled with a salty ingredient and surrounded by a piece of dried seaweed called nori.

In the 17th century, samurai would store rice balls in bamboo leaves and eat them as a snack on the battlefield. After the war, this speciality was industrialised on a large scale and found its way into every convenience store in the country. It can be eaten at any time of day, anywhere. It's even said that one Japanese in ten eats an onigiri.

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