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Strength Is in Numbers… and Organic Food!

Discover the three farms behind Bio Locaux at Maisonneuve Market.

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Jean Talon
Atwater
Maisonneuve
Neighboorhood & Flower Kiosks Markets
Solidarity Markets
RECIPES
Les recettes MPM

 

Mac n’ cheese with ham, leeks and carrot puree

Recipe by Samuel Joubert, addicted to good food and founder of the blog le Coup de Grâce!...

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Les événements MPM

PORTRAIT DE FAMILLE

Bio Locaux: Strength Is in Numbers… and Organic Food!

Every small organic farm has its own style, vision, and challenges, both large and small. That’s why some producers rely on mutual assistance and solidarity,...

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NEWS
L'actualité' MPM

12 August 2021

Jean-Brillant Market: Feeding the Neighbourhood 24/7

Seven days a week, 24 hours a day, residents of the lively Côte-des-Neiges neighbourhood can buy fresh produce at the Jean-Brillant Market. So let’s meet...Seven days a week, 24 hours a day, residents of the lively Côte-des-Neiges neighbourhood can buy fresh produce at the Jean-Brillant Market. So let’s meet the three owners behind this local service. At first glance, you might think they are brothers. Sturdily built, heads shaved and friendly, Richard Trottier, Éric Trottier and Jean-François Laviolette certainly look like family. But not quite. Éric and Richard do share a common ancestor – their grandfathers were cousins – but it’s while working together at the Jean-Talon Market that the trio was formed. For the past 12 years, the three forty-somethings have taken over the Jean-Brillant Market which was previously in the hands of Éric’s father and uncle. Established in 1982 on Côte-des-Neiges Road and a stone’s throw from Université de Montréal, the market bustles with activity at all hours of the day and night. It’s one of the few businesses of its kind to be open 24 hours a day. The busiest time is between 4 and 8 p.m. There’s lots of action,” explains Richard, the most talkative of the three. “Then it gets a bit quieter. You can see the difference in the evening, people are less stressed. But there’s always a good turnover.” Who are these night owls doing their shopping after sunset? “There’s many evening classes that end quite late at Université de Montréal, which has several buildings in the area. Students stop by the market on their way home. And there are hospitals close by: St. Mary, St. Justine and the Jewish General. That’s a lot of employees working evening and night shifts. Then, from 11 p.m. onwards, it’s taxi drivers and other night workers,” says Richard. The last cashiers shift finishes at midnight. Then the night watchman takes over to secure the place and serve the customers. “It’s impossible to close up because there are no walls,” laughs Éric, pointing to the open-air market. A Well-Oiled Machine Night-time is not a time for the owners to take it easy. At around 2 a.m., Éric, who’s in charge of purchases and producers’ relations, is already at wholesalers to choose the fruits and vegetables he’ll put on the shelves for the next day. “If I arrived at 7 a.m., I wouldn’t have the best produce, but when I’m there at 2, I do,” says Éric who got into the fruit and vegetable business as a 13-year-old child in his family’s business. “What drives me is having the freshest, most beautiful fruits and vegetables that other merchants don’t have,” he proudly says. Richard and Jean-François start their day around 4 a.m., receiving the goods and arranging them on the stalls. On busy days, their shift can stretch to 6 or 7 p.m. And this schedule goes on for eight months of the year, from mid-March until early November. “In the winter, we have a bit of time to sit back and relax. But for those eight months, it’s quite intense!” says Richard. “During those months, the three of us don’t have time to get together. We have to be in synch without talking much. It’s a very fast-paced operation.” This well-oiled machine packs an impressive amount of fresh produce into a relatively small space. “We’d like to offer more, but it’s really a question of space. The square footage is used to its maximum capacity,” explains Richard. “We offer proximity and freshness. It’s kind of a close-knit market: we don’t have everything, but we have everything our customers need on a daily basis.” Customers that have proven to be extremely loyal over the years. “Word-of-mouth and value for the money have given us a loyal clientele,” says Éric. “We have regulars in their thirties telling us they used to come here when they were students and who continue to buy here. We’re really part of the neighbourhood’s fabric, we’re part of its people’s habits.” Quick Questions to Richard Trottier Describe the market’s vibe in a few words? Very lively during the day, quieter during the evening. Name a must-have product to get when visiting your market? Small fruits and berries: strawberries, raspberries, cherries… A particular anecdote related to the market? Once or twice a year, a patient from St. Mary’s Hospital will show up at the market rolling his pole with his IV drip plugged in his arm! Text by Benoit Valois-Nadeau, magazine Caribou Translated by Marie-Andrée Parent Photos by Michael Abril and Philippe Nguyen Producers, merchants and artisans together make up the Montréal Public Markets’ extended family. For years, often for generations, they’ve been getting up early, experimenting, sometimes starting over, nurturing, harvesting and flourishing! Day after day, they stand proudly behind their stalls as if by their own dining-room table, inviting us to feast. They’re the heart and soul of the markets – their very essence – and the reason we keep coming back. The Family Portrait series aims to pay tribute to all the pillars of our public markets. This project is funded through the Programme Proximité of the ministère de l'Agriculture, des Pêcheries et de l'Alimentation, a program implemented under the Canadian Agricultural Partnership according to an agreement between the governments of Canada and Québec.

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A must for the best fish shops, butcher shops and cheese shops in Montreal

Montréal’s Public Markets

Montréal’s Public Markets (MPM) comprise some 15 markets scattered across the Island of Montréal. Throughout the year, you’ll find first-rate products and a warm welcome at your urban public markets. Generations of both merchants and customers have grown up in their family-friendly village-like atmosphere.

Enthusiastic Merchants

Come and meet your merchants, market gardeners, producers, shopkeepers and restaurateurs and take advantage of their know-how and their advice. With their enthusiasm and experience, it will be their pleasure to answer all your questions and to share their tips… all with a smile!

Fresh, Local Produce

Fresh, local and seasonal produce, from Québec or elsewhere—there’s something for every taste at your public markets. You’re sure to appreciate the high quality of the farmed or processed foods and other goods sold by the 250 members of the MPM, all close to where you live or work.

Need flowers? How about lunch or a snack? Some fruit and vegetables?

Our neighbourhood and flower markets welcome you from the first warm days up to the first frosts.

MPM VERT l’avenir

Montréal’s Public Markets are concerned about their environmental footprint and have established a sustainable development policy to guide their activities. The MPM also adhere to the principle of short-chain marketing, distribution networks in which there is a maximum of one intermediary between the producer and the consumer.

Your Public Markets in Action!

we love to celebrate every time of the year, and many activities are organized, including culinary demonstrations, gourmet “walkabouts,” cinq à septs, and workshops, so come on down and join in on the fun!

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